“ฆาตกรลูกหมูสามตัว” คว้าสุดยอดโฆษณา [สรุปผล CLIO AWARDS 2013]

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Clio Awards หนึ่งในเวทีประกวดโฆษณา ดีไซน์ และการสื่อสาร ที่สำคัญที่สุดของโลก และได้รับการเชื่อถือในระดับสากล ที่จัดมาตั้งแต่ปี 1960 จนถึงปัจจุบันปี 2013 เป็นปีที่ 54  ซึ่งการประกวดมีทั้งหมด 16 ประเภท ได้แก่  Film,  Digital &Mobile,  Direct ,  Content & Contact, Print , Engagement , Design , Branded Entertainment & Content, Public Relations , Out of Home, Innovative Media, Integrated Campaign งานประกาศรางวัลจัดที่พิพิธภัณฑ์ American Museum of Natural History ที่มหานครนิวยอร์ค  Brand Buffet สรุปผลงานที่ได้รางวัล Grand Clio และ Gold Clio มาดังนี้

ประเภท +Film+

Grand Clio  :  ผลงาน  Three Little Pigs  ของ  The Guardian  โดย  BBH London

[youtube]http://www.youtube.com/watch?v=vDGrfhJH1P4[/youtube]

Susan Glenn –  Axe ,  BBH New York (Gold)

Susan Glenn – Axe , Rattling Stick Los Angeles (Gold)

[youtube]http://www.youtube.com/watch?v=YRB0i9-AUQs[/youtube]

Dumb Way To Die  –  Metro Trains  ,  McCann  Melbourne (Gold)

[youtube]http://www.youtube.com/watch?v=IJNR2EpS0jw[/youtube]

“Whatever’s Comfortable” Beach-   Southern Comfort ,  Wieden+Kennedy New York (Gold)

[youtube]http://www.youtube.com/watch?v=ygeWsoYYMuQ[/youtube]

Grandma ,  Zonajobs.com –  Draftfcb Argentina (Gold)

[youtube]http://www.youtube.com/watch?v=cQMFyJ3FRGQ[/youtube]

Ready When You’re Not – ALDI Mamia Nappies ,  BMF Sydney(Gold)

[youtube]http://www.youtube.com/watch?v=FKYrDmfaja8[/youtube]

๋”Find Your Greatness” Jogger – Nike ,  Wieden+Kennedy Portland (Gold)

[youtube]http://www.youtube.com/watch?v=LsXRj89cWa0[/youtube]

Best Job  –  Procter & Gamble,  Wieden+Kennedy Portland (Gold)

[youtube]http://www.youtube.com/watch?v=4otZjR95qaY[/youtube]

 

Brainy Girl, Sporty Girl, High Maintenance Girl  – Axe , Biscuit Filmworks Los Angeles (Gold)

[vimeo]http://vimeo.com/59158813[/vimeo]

[vimeo]http://vimeo.com/59158815[/vimeo]

[vimeo]http://vimeo.com/63608340[/vimeo]

The Beauty Inside    Toshiba/Intel inside,  Pereira & O’Dell (Gold)

[youtube]http://www.youtube.com/watch?v=ugcohjzsbQw[/youtube]

Clouds Over Cuba – The JFK Presidential Library & Museum, The Martin Agency (Gold)

[youtube]http://www.youtube.com/watch?v=dgk9z9ZBvvE[/youtube]

Super Sensory Shower Gels  – Axe Five Sensories campaign, BBH London (Gold)

It’s Not Crazy It’s Sport Campaign  –  ESPN , Wieden+Kennedy New York (Gold)

 

ประเภท +Content and Contact+

Grand Clio :  ผลงาน  Coachella ของ Virtual 2Pac  โดย  Digital Domain Los Angeles

[youtube]http://www.youtube.com/watch?v=TGbrFmPBV0Y[/youtube]

Driving Dogs  ของ  SPCA , DraftFCB New Zealand Auckland (Gold)

[youtube]http://www.youtube.com/watch?v=BWAK0J8Uhzk[/youtube]

Nike+ FuelBand, R/GA New York (Gold)

[youtube]http://www.youtube.com/watch?v=dG0vLFFtZDs[/youtube]

Hot Wheels For Real Part II –  Mistress Venice (Gold)

[youtube]http://www.youtube.com/watch?v=vcU3SDX58dk[/youtube]

Band-Aid Magic Vision –  Johnson & Johnson / Band-Aid , JWT New York (Gold)

[vimeo]http://vimeo.com/48274502[/vimeo]

Potable Water Generator ของ  UTEC – The University of Engineering and Technology , Mayo DraftFCB Lima (Gold)

[youtube]http://www.youtube.com/watch?v=35yeVwigQcc[/youtube]

Yes, Virginia The Musical  –  Macy’s , JWT New York (Gold)

 

ประเภท +Branded Entertainment & Content+

Gold Clio

OK Go “Needing/Getting” – Chevrolet Sonic,  Goodby Silverstein & Partners (Gold Music)

[youtube]http://www.youtube.com/watch?v=MejbOFk7H6c[/youtube]

Nature Valley Trail View – McCann Erickson New York (Gold Digital/Mobile)

[youtube]http://www.youtube.com/watch?v=MqZ5DYE-MhQ[/youtube]

The Candidate –  Heineken  , Publicis Italy (Gold Other)

[youtube]http://www.youtube.com/watch?v=j5Ftu3NbivE[/youtube]

180heartbeats + ,  Rak’n’Roll Records Charity Record Label,  Jung von Matt Warsaw (Gold Mixed Campaign, Gold Music)

[vimeo]http://vimeo.com/63458672[/vimeo]

Love in the end – Lacta , OgilvyOne Athens (Gold Mixed Campaign)

[vimeo]http://vimeo.com/62898645[/vimeo]

GT Academy USA Season 2 – Nissan , TBWA\Chiat\Day Los Angeles (Gold Television)

[youtube]http://www.youtube.com/watch?v=jpzpdHCc2Aw[/youtube]

Every Beat Matters Integrated Campaign ,  Save the Children, , BBDO New York New York (Gold Audio)

Hot Wheels For Real Part II –   Mistress Los Angeles (Gold Mixed Campaign)

Ch 1, 2, 3 – Dishonored Prequel for Arkane Studios , Psyop New York (Gold Film)

The Beauty Inside  – Toshiba/Intel inside , Pereira & O’Dell San Francisco (Gold Film)

Piano for Peace, Imagine Series Limited Edition Grand Piano , DDB Tribal Group Düsseldorf (Gold Digital/Mobile)

Virginia The Musical –  Macy’s , JWT New York (Gold Digital/Mobile, Gold Live Events)

Muscle Music – Old Spice , Wieden+Kennedy Portland(Gold Digital/Mobile)

Secret Agent – Museum of Communism , Y&R Prague Prague (Gold Out of Home)

New York Writes Itself – Village Voice Newspaper , Leo Burnett New York (Gold Live Events)

Rolling Words – Smokable songbook,  Pereira & O’Dell San Francisco (Gold Print)

 

ประเภท +Design+

Gold Clio

The Golf GTI scratch-off calendar – VW Golf GTI , Grabarz&Partner (Gold Calendar)

[vimeo]http://vimeo.com/61270843[/vimeo]

Pantone Queen – Pantone , Leo Burnett London (Gold Direct Marketing)

pantone_queen_spiral

The Erection Blister – Clavin Erectile Dysfunction Remedy , Ogilvy & Mather Prague (Gold Packaging)

the_clavin_erection_blister

Meltdown – GEOlino , Kolle Rebbe (Gold Self-Promotion)

geo-meltdown-game

Tea Calendar –  Hälssen & Lyon , Kolle Rebbe (Gold Calendar)

Google Display Logo – Google Display , Johannes Leonardo (Gold Logo)

Turtle Cans – Greenpeace , Saatchi & Saatchi Sydney (Gold Direct Marketing)

Audi at CES 2012, tisch13 (Gold Environmental) 

Church, Chair, Car –  Staedtler ,  Leo Burnett, Hong Kong (Gold Posters)

 

ประเภท + Digital/Mobile +

Gold Clio

Nature Valley Trail View –  McCann New York (Gold Microsite/Website)

[youtube]http://www.youtube.com/watch?v=MqZ5DYE-MhQ[/youtube]

Don’t make up and drive – Volkswagen Brand,  DDB Tribal Group Berlin (Gold In-Stream Advertising)

[youtube]http://www.youtube.com/watch?v=wMFqSjjnte0[/youtube]

Moving The Store – IKEA , SMFB Oslo (Gold Campaigns)

[youtube]http://www.youtube.com/watch?v=dxnSArbw7k0[/youtube]

VIP Fridge Magnet – Red Tomato Pizza, TBWA\RAAD Dubai (Gold Other)

[youtube]http://www.youtube.com/watch?v=AU0KYo8_9Zs[/youtube]

Docs Demo:  Masters Edition – Google Docs, Goodby Silverstein & Partners (Gold Microsite/Website)

Nike+ FuelBand –  R/GA New York (Gold Apps)

Rapid Rescue – Singapore Red Cross , JWT Singapore (Gold Apps)

Dikembe Matumbo Saves the World – Old Spice, , W+K Portland (Gold Games)

Dumb Ways To Die – Metro Trains,  McCann Melbourne (Gold Social Media)

Daily Twist – OREO , DraftFCB New York (Gold Social Media)

ประเภท + Digital Mobile Technique +

Gif Box – UNIQLO , Razorfish New York (Gold Graphic Design)

uniqlo-gif-box

 

The Liberation – ONLY Jeans , North Kingdom (Gold Sound Design, Bronze Graphic Design)

[youtube]http://www.youtube.com/watch?v=kCr7ZP7KC0Q[/youtube]

Nike+ FuelBand –  R/GA New York (Gold User Experience)

 

ประเภท + Direct +

Gold Clio

A barrel for everybody with the name Maes – Maes (Heineken Group) , TBWA Belgium (Gold Mixed Campaign)

[youtube]http://www.youtube.com/watch?v=At2o2WWiku0[/youtube]

Fair Go Bro – Virgin Mobile, Havas Worldwide Australia, One Green Bean (Gold Mixed Campaign)

[youtube]http://www.youtube.com/watch?v=5_booK7IRyM[/youtube]

The Dove Ad Makeover – Dove Brand, Ogilvy UK (Gold Digital/Mobile)

[youtube]http://www.youtube.com/watch?v=lg_jbSP-F2o[/youtube]

My blood is red and black – Hemoba Foundation, Leo Burnett Tailor Made (Gold Out of Home)

[youtube]http://www.youtube.com/watch?v=4tYMMXiH_hs[/youtube]

The BlueMotion Label – Volkswagen BlueMotion , Ogilvy South Africa (Gold Print)

[youtube]http://www.youtube.com/watch?v=7vOjfSeQSEc[/youtube]

Corelle, Post a Plate – World Kitchen, McCann Sydney (Gold Direct Mail)

[vimeo]http://vimeo.com/58939978[/vimeo]

Recipe Receipt – Hellmann’s , Ogilvy Brasil (Gold Print)

[youtube]http://www.youtube.com/watch?v=HFU4yEKRC0Y[/youtube]

Volunteer to promote volunteering – SEEK Volunteer , Leo Burnett Melbourne (Gold Mixed Campaign)

Half HBO for free – HBO PREMIUM PACKAGE, Ogilvy Guatemala (Gold Film)

VIP Fridge Magnet – Red Tomato Pizza, TBWA\RAAD Dubai (Gold Digital/Mobile)

Rapid Rescue – Singapore Red Cross, JWT Singapore (Gold Digital/Mobile)

 

 

ประเภท + Engagement +

Tiger Energy Playground – Energy Biscuits, Ace Saatchi & Saatchi Manila (Gold Ambient)

[youtube]http://www.youtube.com/watch?v=HyGXoaNU4xw[/youtube]

The Gnome Experiment – Precision Scales, OgilvyOne London (Gold Experiential)

[youtube]http://www.youtube.com/watch?v=XVxEVMvwCvM[/youtube]

Save 11 – Allstate, Leo Burnett Chicago (Gold Other)

[youtube]http://www.youtube.com/watch?v=y9kJe0ybSYA[/youtube]

The Dove Ad Makeover – Dove Brand, Ogilvy UK (Gold Other)

 

ประเภท  +Hall of Fame+

Film  :  ผลงาน  Snow Plow  ของ Volkswagen  โดย   DDB New York

[youtube]http://www.youtube.com/watch?v=ABcckOTVqao[/youtube]

Print :  ผลงาน Think Small ของ Volkswagen  โดย  DDB New York

proofs.indd

Audio :  ผลงาน  Just Listen  ของ Motel 6  The Richards Group

Design  :  ผลงาน Coca-Cola VIS ของ Coca-Cola  โดย Turner Duckworth Design

ประเภท + Innovative Media +

Mobile Medic – Defence University Sponsorship, GPY&R / VML Melbourne (Gold Innovative Media)

[youtube]http://www.youtube.com/watch?v=fcbUP59MfeE[/youtube]

My blood is red and black – Hemoba Foundation, Leo Burnett Tailor Made (Gold Innovative Media)

[youtube]http://www.youtube.com/watch?v=4tYMMXiH_hs[/youtube]

Rescue Radio – Sawa Mninjah , Memac Ogilvy/Ogilvy Action Dubai (Gold Innovative Media)

You’re Not You When You’re Hungry – Snickers , AMV BBDO London (Gold Innovative Media)

 

ประเภท +Integrated Campaign+

Grand  Clio :   ผลงาน The Most Popular Song  ของ Banco Popular de Puerto Rico โดย JWT San Juan

[youtube]http://www.youtube.com/watch?v=K2Hn6fQQJnI[/youtube]

The Wine Is Over – Export Dry, Colenso BBDO (Gold)

[youtube]http://www.youtube.com/watch?v=whxGbHbY2bY[/youtube]

Mini Vinnie – British Heart Foundation, Grey London (Gold)

[youtube]http://www.youtube.com/watch?v=Ff_kalDZfzU[/youtube]

Dumb Way to Die  – Metro Trains, McCann Melbourne, (Gold)

 

ประเภท + Out of Home +

Scrabble Tales –  Ogilvy Guatemala (Gold Ambient)

[vimeo]http://vimeo.com/58656922[/vimeo]

The Other Side Project – HomePro, BBDO Bangkok (Gold Billboard)

[youtube]http://www.youtube.com/watch?v=tR-iusILBEA[/youtube]

Franklyn Gandhi, Lincoln Fahd, Queen Mao – Western Union, McCann India (Gold Billboard, Silver Poster)

cc_board_outdoor

cc_board_outdoor

western_union_money Queen Mao

75 Years of Legend campaign – Ray-Ban , Marcel (Gold Poster)

 #CokeHands – Coca Cola , Ogilvy Group China (Gold Billboard, Gold Poster)

 

ประเภท + Print +

 Grand Clio :  ผลงาน  75 Years of Legend campaign  ของ  Ray-Ban  โดย  Marcel Worldwide Paris

Legend ray_ban_tribeca_never_hide_1982

Legend ray_ban_may_day_never_hide_1971

Legend ray_ban_mojave_never_hide_1937

Legend ray_ban_lovers_never_hide_1942

Legend ray_ban_bronx_never_hide_1956

 

Legend ray_ban_london_never_hide_1965

Legend ray_ban_tribeca_never_hide_1982

Legend ray_ban_may_day_never_hide_1971

Legend ray_ban_rapper_never_hide_1992

Rich List campaign – Sunday Times , CHI & Partners (Gold)

 

500x375rich_0

rich_2_0

 

sunday_times_rich_list_royal_family
sunday_times_rich_list_rolling_stones

Mum DAD IOU – Expedia , Sun Sea Snd Sex, Ogilvy UK (Gold)

expedia_mum_dad_iou

 The World Without Billionaires campaign – Forbes, Ogilvy Brasil (Gold)

LOGOS_FORBES_BRASIL_02

LOGOS_FORBES_BRASIL_02

LOGOS_FORBES_BRASIL_02

LOGOS_FORBES_BRASIL_02

LOGOS_FORBES_BRASIL_02

LOGOS_FORBES_BRASIL_02

#COKEHANDS – Coca-Cola, Ogilvy China (Gold)

ประเภท + Print Technique +

1937 Volunteer, 1942 Lovers – Ray-Ban , Marcel Paris (Gold Photography)

Legend ray_ban_mojave_never_hide_1937

Legend ray_ban_lovers_never_hide_1942

The World Without Billionaires – Forbes Magazine, Ogilvy Brasil, (Gold Art Direction, Silver Illustatration)

ประเภท +Public Relations+

Grand Clio Environmental :  ผลงาน  Bridge of Life  ของ Samsung Life Insurance  โดย   Cheil Worldwide

[youtube]http://www.youtube.com/watch?v=cDsVOXTQAIs[/youtube]

My blood is red and black – Hemoba Foundation, Leo Burnett Tailor Made (Gold Cause Related)

[youtube]http://www.youtube.com/watch?v=4tYMMXiH_hs[/youtube]

Driving Dogs – SPCA, DraftFCB New Zealand (Gold Cause Related)

[youtube]http://www.youtube.com/watch?v=BWAK0J8Uhzk[/youtube]

The Game Of Your Life Facebook App – Ozu,  41? 29! (Gold Brand Development)

The Most Popular Song – Banco Popular de Puerto Rico, JWT San Juan (Gold Corporate Image)

No Means No – Amnesty International Norway, TRY/ Apt (Gold Public Affairs)

Smoking Kid – Thai Health Promotion Foundation, Ogilvy & Mather, Thailand (Gold Special Event)

ประเภท + Audio +

Roll Call, Shoes – Ragu, Barton F. Graf 9000 New York (Gold Radio)

[youtube]http://www.youtube.com/watch?v=UVBbkf7ZLGs[/youtube]

[youtube]http://www.youtube.com/watch?v=_GVNvC5EPAE[/youtube]

Polyphony – Radio gyro New York (Silver Radio)

The Most Interesting Man – Dos Equis, Havas WW New York (Silver Radio)

 

ประเภท + Audio Technique +

“I Would Run to You” – Nike Free Run+ , Beta Petrol Productions Los Angeles (Bronze Music)

The Beat Behind the Song – Save the Children, BBDO New York (Bronze Music, Bronze Sound Design)

ประเภท + Student Work +

Empty Seats – JetBlue Airways, Miami Ad School (Gold Digital/Mobile)

Become an Investor – Financial Times Newspaper, ESPM Sao Paulo (Gold Innovative Media)

With prices this cheap, shut the f*ck up. – Ryanair, Miami Ad School Europe (Gold Integrated Campaign)

Revolving doors – AXE , Hanyang University (Gold Out of Home)

 

+ Agency of  The Year +  

Marcel Worldwide, Paris

+ Network of  The Year +

Ogilvy & Mather

+ Production Company of The Year + 

Biscuit Filmworks

+ Advertiser of The Year +

Google

 

เพิ่มเติมที่ Clio Awards

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