London International Award 2013 (LIA) หรือ งานประกวดผลงานโฆษณานานาชาติลอนดอน ซึ่งจัดเป็นปีที่ 28 อีกหนึ่งเวทีอันทรงเกียรติของชาวโฆษณา ที่นานาชาติต่างยอมรับไม่แพ้กับเวที Cannes Lions ปีนี้มีผลงาน 15,881 ชิ้น จาก 77 ประเทศ แต่มีเพียง 5.5% เท่านั้นที่เข้ารอบ Shortlist แม้ว่างานอาจจะซ้ำกับหลายๆเวที แต่ก็มีงานใหม่ๆเข้ามาบ้าง ผลประกวดสำคัญๆ Grand (สูงสุด) และ Gold มีดังนี้
+++ TV/Cinema/Online Film +++
Grand LIA :
“Whatever’s Comfortable~ Beach” , Wieden+Kennedy New York
[youtube]http://www.youtube.com/watch?v=ygeWsoYYMuQ[/youtube]
Gold :
“Real Beauty Sketches” Dove Ogilvy Brasil, Sao Paulo Dove
[youtube]http://www.youtube.com/watch?v=XpaOjMXyJGk[/youtube]
“Camera Shy” Ogilvy & Mather, London
[youtube]http://www.youtube.com/watch?v=SPFsa6FLvlg[/youtube]
“Hashtag Killer – Case” DDB New York, New York
[vimeo]http://vimeo.com/60574654[/vimeo]
“Dumb Ways to Die” Metro Train , McCann Melbourne
[youtube]http://www.youtube.com/watch?v=vfcxV7diITs[/youtube]
+++ Billboard +++
Gold :
“Bench”, “Shelter”, “Ramp” IBM , Ogilvy Paris, Paris
[youtube]http://www.youtube.com/watch?v=Sfm6xvJ7lXE[/youtube]
“Potable Water Generator” Lima The University of Engineering and Technology , Mayo Draftfcb
[youtube]http://www.youtube.com/watch?v=D6OvNeCTM3g[/youtube]
“Les Ballets de Faile – Art Series” NYC Ballet DDB New York, New York
[youtube]http://www.youtube.com/watch?v=qviAq414VUI[/youtube]
+++ Integration +++
Grand :
“Dumb Ways to Die” Metro Train , McCann Melbourne
Gold :
“Real Beauty Sketches” Dove , Ogilvy Brasil
“Immortal Fans” , Ogilvy Brasil
[youtube]http://www.youtube.com/watch?v=1wnjwjZH2PA[/youtube]
+++ Non Traditional +++
Grand :
“Dumb Ways to Die” Metro Train , McCann Melbourne
Gold :
“Small World Machines” Coca-Cola , Leo Burnett, Sydney
[youtube]http://www.youtube.com/watch?v=ts_4vOUDImE[/youtube]
“The Sharing Can” Coca-Cola , Ogilvy Paris, Paris
[youtube]http://www.youtube.com/watch?v=72fRuE8vmo0[/youtube]
“Slender Vender” Diet Coke , Ogilvy Paris, Paris
[youtube]http://www.youtube.com/watch?v=OHyr8OP0SN4[/youtube]
“The Ant Rally” WWF , BBDO Germany, Duesseldorf
[youtube]http://www.youtube.com/watch?v=LfUP6ejMnzs[/youtube]
“Bridge of Life” Samsung Life Insurance , Cheil Worldwide, Seoul
[youtube]http://www.youtube.com/watch?v=-vDV2xv4nXU[/youtube]
“TXTBKS” Smart Public Affairs , DDB DM9JaymeSyfu/Digit, Makati City
[youtube]http://www.youtube.com/watch?v=sWlbpoXl8Ew[/youtube]
“Driving Dogs” SPCA New Zealand MINI / SPCA NEW ZEALAND, AUCKLAND
[youtube]http://www.youtube.com/watch?v=gRN_L3nTlLQ[/youtube]
“Real Beauty Sketches” Dove , Ogilvy Brasil
“The Candidate” Heineken , Publicis Italy, Milan
[youtube]http://www.youtube.com/watch?v=j5Ftu3NbivE[/youtube]
“Days of Hope” Diakonie Frankfurt, Samusocial, Spravedlivaya Pomosch, Shelter, Sozialwerke Pfarrer Sieber , Saatchi & Saatchi Berlin, Berlin
[youtube]http://www.youtube.com/watch?v=_DvE1ChtnQA[/youtube]
“The Train Switch” Swebus , Åkestam Holst, Stockholm
[youtube]http://www.youtube.com/watch?v=L5d2waCJy9g[/youtube]
“Hope Soap” Hope Soap , Y&R South Africa, Cape Town
[youtube]http://www.youtube.com/watch?v=mwjXY001nM8[/youtube]
“My Blood is Red and Black” , Hemoba , Leo Burnett Tailor Made, São Paulo
[youtube]http://www.youtube.com/watch?v=4tYMMXiH_hs[/youtube]
“Fur Hurts” , PETA , Ogilvy Beijing, Beijing
[youtube]http://www.youtube.com/watch?v=7etmESW0nXE[/youtube]
+++ Digital +++
“Dumb Ways to Die Campaign – Film”, “Tumblr”, ” Website”, “App” Metro Trains , McCann Melbourne
Gold
“Budweiser Red Lights” Budweiser , Anomaly, Toronto
[youtube]http://www.youtube.com/watch?v=TPYiIRBZFkY[/youtube]
“Real Beauty Sketches” Dove , Ogilvy Brasil, Sao Paulo
“The Beauty Inside” Toshiba Laptop with Intel Inside , Pereira & O’Dell, San Francisco
[youtube]http://www.youtube.com/watch?v=ETzxRhl0UTo[/youtube]
“TXTBKS” Smart Public Affairs, DDB DM9JaymeSyfu/Digit, Makati City
“Driving Dogs” SPCA – Pet Adoption , Draftfcb New Zealand
[youtube]http://www.youtube.com/watch?v=BWAK0J8Uhzk[/youtube]
+++ Print +++
Gold
“War”, “Earthquake”, ” Flood”, Crisis Relief, Publicis Singapore, Singapore
“Florence”, “Kela”, ” Melinda”, ” Jenise”, ” Lani”, Dove, Ogilvy Brasil, Sao Paulo
+++ Design +++
Grand :
“The selfscan report” Auchan , Serviceplan, Munich
[youtube]http://www.youtube.com/watch?v=aULax27L6fA[/youtube]
Gold :
“Magnetic World Campaign” ad:tech tokyo 2012 , Hakuhodo Inc., Tokyo
[youtube]http://www.youtube.com/watch?v=qAKF4ykS_3A[/youtube]
“Real Ice Cold Coca-Cola” Coca-Cola, Ogilvy & Mather Colombia, Bogotá
[youtube]http://www.youtube.com/watch?v=9XS29y0E8kM[/youtube]
“The Sharing Can” Coca-Cola, Ogilvy Paris
“F”, “N”, “R” , “L” , “Z” FIAT , Leo Burnett Tailor Made, São Paulo
“My Blood is Red and Black” Hemoba , Leo Burnett Tailor Made, São Paulo (Gold Non-Profit)
“Personal Extinction Prevention Book” Land Rover , Y&R Dubai
“Dumb Ways To Die” Metro Trains , McCann Melbourne
“Gorge”, “Forest”, “Alley” Philiips LED Torch , Ogilvy & Mather India, New Delhi (Gurgaon)
“YDA Title Sequence” YDA, The Mill, London
+++ Poster +++
Gold :
“Japanese”, “Genius”, ” Balloons”, ” Imagination”, ” Mind”, Museum of Childhood, AMV BBDO London
+++ Package Design +++
Gold :
“The Sharing Can” , Coca-Cola, Ogilvy Paris, Paris
+++ The New +++
Gold :
“SKY REC” , SKY Brasil , AgenciaClick Isobar, São Paulo
[youtube]http://www.youtube.com/watch?v=MI_Hp32m1u4[/youtube]
“Sweden’s Largest Energy Saving Experiment” E.ON , Forsman & Bodenfors, Gothenbur
[youtube]http://www.youtube.com/watch?v=DW7cG2yEV84[/youtube]
“Fakka” , Vodafone, JWT Cairo, Cairo
[youtube]http://www.youtube.com/watch?v=FqV_ZYNqWKw[/youtube]
+++ Music Video +++
Gold :
“Bad Motherfucker” Neft Vodka , Great Guns, London
[youtube]http://www.youtube.com/watch?v=Rgox84KE7iY[/youtube]
“Back To Me” Joel Compass , Gent and Son, Santa Monica
[youtube]http://www.youtube.com/watch?v=U0r1xfgJfTE[/youtube]
“Back To Me” Joel Compass , PRETTYBIRD, Culver City
“Cry Like A Ghost” Passion Pit , PRETTYBIRD, Culver City
[youtube]http://www.youtube.com/watch?v=CdJf4jOG3_8[/youtube]
“Start Again” Lullaby , Smith and Jones Films, London
[youtube]http://www.youtube.com/watch?v=fpnvX7xRtlE[/youtube]
“Cold Front” Laura Welsh , Gent and Son, Santa Monica
[youtube]http://www.youtube.com/watch?v=TGkJwAGJFi4[/youtube]
+++ Of The Year Awards +++
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
