ประกาศผลประกวดโฆษณาเวที London International Awards 2013

london-international-award-2013  logo

 

London International Award 2013  (LIA) หรือ  งานประกวดผลงานโฆษณานานาชาติลอนดอน ซึ่งจัดเป็นปีที่ 28  อีกหนึ่งเวทีอันทรงเกียรติของชาวโฆษณา  ที่นานาชาติต่างยอมรับไม่แพ้กับเวที  Cannes Lions  ปีนี้มีผลงาน 15,881 ชิ้น จาก 77 ประเทศ  แต่มีเพียง 5.5% เท่านั้นที่เข้ารอบ Shortlist   แม้ว่างานอาจจะซ้ำกับหลายๆเวที  แต่ก็มีงานใหม่ๆเข้ามาบ้าง   ผลประกวดสำคัญๆ Grand (สูงสุด) และ Gold  มีดังนี้

 

+++ TV/Cinema/Online Film +++

Grand LIA :

“Whatever’s Comfortable~ Beach”  , Wieden+Kennedy New York

[youtube]http://www.youtube.com/watch?v=ygeWsoYYMuQ[/youtube]

Gold :

“Real Beauty Sketches” Dove  Ogilvy Brasil, Sao Paulo Dove

[youtube]http://www.youtube.com/watch?v=XpaOjMXyJGk[/youtube]

“Camera Shy”   Ogilvy & Mather, London

[youtube]http://www.youtube.com/watch?v=SPFsa6FLvlg[/youtube]

“Hashtag Killer – Case”  DDB New York,  New York

 [vimeo]http://vimeo.com/60574654[/vimeo]

“Dumb Ways to Die”  Metro Train ,  McCann Melbourne

[youtube]http://www.youtube.com/watch?v=vfcxV7diITs[/youtube]

 

+++ Billboard +++

Gold :

“Bench”, “Shelter”, “Ramp” IBM ,   Ogilvy Paris, Paris

[youtube]http://www.youtube.com/watch?v=Sfm6xvJ7lXE[/youtube]

“Potable Water Generator”   Lima The University of Engineering and Technology  ,  Mayo Draftfcb

[youtube]http://www.youtube.com/watch?v=D6OvNeCTM3g[/youtube]

“Les Ballets de Faile – Art Series” NYC Ballet    DDB New York, New York

 [youtube]http://www.youtube.com/watch?v=qviAq414VUI[/youtube]

+++ Integration +++

Grand :

“Dumb Ways to Die”   Metro Train ,  McCann Melbourne

Gold :

“Real Beauty Sketches”  Dove  , Ogilvy Brasil

“Immortal Fans” , Ogilvy Brasil

[youtube]http://www.youtube.com/watch?v=1wnjwjZH2PA[/youtube]

 

+++ Non Traditional +++

Grand : 

“Dumb Ways to Die”  Metro Train ,  McCann Melbourne

Gold :

“Small World Machines” Coca-Cola , Leo Burnett, Sydney

[youtube]http://www.youtube.com/watch?v=ts_4vOUDImE[/youtube]

“The Sharing Can”  Coca-Cola ,  Ogilvy Paris, Paris

[youtube]http://www.youtube.com/watch?v=72fRuE8vmo0[/youtube]

“Slender Vender”  Diet Coke , Ogilvy Paris, Paris

 [youtube]http://www.youtube.com/watch?v=OHyr8OP0SN4[/youtube]

“The Ant Rally” WWF ,  BBDO Germany, Duesseldorf

[youtube]http://www.youtube.com/watch?v=LfUP6ejMnzs[/youtube]

“Bridge of Life”  Samsung Life Insurance , Cheil Worldwide, Seoul

[youtube]http://www.youtube.com/watch?v=-vDV2xv4nXU[/youtube]

“TXTBKS”  Smart Public Affairs , DDB DM9JaymeSyfu/Digit, Makati City

[youtube]http://www.youtube.com/watch?v=sWlbpoXl8Ew[/youtube]

“Driving Dogs”  SPCA New Zealand   MINI / SPCA NEW ZEALAND, AUCKLAND

[youtube]http://www.youtube.com/watch?v=gRN_L3nTlLQ[/youtube]

“Real Beauty Sketches”  Dove  , Ogilvy Brasil

“The Candidate”  Heineken , Publicis Italy, Milan

[youtube]http://www.youtube.com/watch?v=j5Ftu3NbivE[/youtube]

“Days of Hope” Diakonie Frankfurt, Samusocial, Spravedlivaya Pomosch, Shelter, Sozialwerke Pfarrer Sieber ,  Saatchi & Saatchi Berlin, Berlin

[youtube]http://www.youtube.com/watch?v=_DvE1ChtnQA[/youtube]

“The Train Switch”  Swebus , Åkestam Holst, Stockholm

 [youtube]http://www.youtube.com/watch?v=L5d2waCJy9g[/youtube]

“Hope Soap”  Hope Soap , Y&R South Africa, Cape Town

[youtube]http://www.youtube.com/watch?v=mwjXY001nM8[/youtube]

“My Blood is Red and Black”  , Hemoba , Leo Burnett Tailor Made, São Paulo

[youtube]http://www.youtube.com/watch?v=4tYMMXiH_hs[/youtube]

“Fur Hurts” , PETA  , Ogilvy Beijing, Beijing

 [youtube]http://www.youtube.com/watch?v=7etmESW0nXE[/youtube]

+++  Digital +++

Dumb Ways to Die Campaign – Film”, “Tumblr”, ” Website”, App”   Metro Trains , McCann Melbourne

Gold

“Budweiser Red Lights” Budweiser , Anomaly, Toronto

[youtube]http://www.youtube.com/watch?v=TPYiIRBZFkY[/youtube]

“Real Beauty Sketches”  Dove , Ogilvy Brasil, Sao Paulo

“The Beauty Inside”  Toshiba Laptop with Intel Inside , Pereira & O’Dell, San Francisco

[youtube]http://www.youtube.com/watch?v=ETzxRhl0UTo[/youtube]

TXTBKS”   Smart Public Affairs, DDB DM9JaymeSyfu/Digit, Makati City

“Driving Dogs”  SPCA – Pet Adoption , Draftfcb New Zealand

[youtube]http://www.youtube.com/watch?v=BWAK0J8Uhzk[/youtube]

 

+++  Print +++

Gold

“War”, “Earthquake”, ” Flood”, Crisis Relief,  Publicis Singapore, Singapore

CRS volunteer

 

“Florence”, “Kela”, ” Melinda”, ” Jenise”, ” Lani”, Dove,  Ogilvy Brasil, Sao Paulo

Dove Real beauty Kela Dove Real beauty Florence Dove Real beauty Melinda Dove Real beauty Lani

 

+++ Design +++

Grand : 

“The selfscan report” Auchan  , Serviceplan, Munich

[youtube]http://www.youtube.com/watch?v=aULax27L6fA[/youtube]

Gold : 

 “Magnetic World Campaign” ad:tech tokyo 2012 , Hakuhodo Inc., Tokyo

[youtube]http://www.youtube.com/watch?v=qAKF4ykS_3A[/youtube]

“Real Ice Cold Coca-Cola”  Coca-Cola,  Ogilvy & Mather Colombia, Bogotá

[youtube]http://www.youtube.com/watch?v=9XS29y0E8kM[/youtube]

“The Sharing Can”  Coca-Cola, Ogilvy Paris

“F”, “N”, “R” , “L” ,  “Z”  FIAT , Leo Burnett Tailor Made, São Paulo

fiat-r-girl

fiat-f-bus

fiat-n-dog

fiat-l-truck

fiat-z-cow

“My Blood is Red and Black”  Hemoba , Leo Burnett Tailor Made, São Paulo (Gold Non-Profit)

“Personal Extinction Prevention Book”  Land Rover , Y&R Dubai

LR Personal Extinction Prevention Book Entry Board 02

“Dumb Ways To Die”  Metro Trains , McCann Melbourne

“Gorge”, “Forest”, “Alley”  Philiips LED Torch , Ogilvy & Mather India, New Delhi (Gurgaon)

philips_day_light_posters

 “YDA Title Sequence”   YDA, The Mill, London

 

+++ Poster +++

Gold :

“Japanese”, “Genius”, ” Balloons”, ” Imagination”, ” Mind”, Museum of Childhood, AMV BBDO London

museum-of-childhood-imagination

museum-of-childhood-japanese

museum-of-childhood-genius

museum-of-childhood-balloons

 

 

+++ Package Design +++

Gold :

“The Sharing Can” , Coca-Cola, Ogilvy Paris, Paris

 sharing can coca cola

+++  The New +++

Gold :

“SKY REC” , SKY Brasil ,  AgenciaClick Isobar, São Paulo

[youtube]http://www.youtube.com/watch?v=MI_Hp32m1u4[/youtube]

“Sweden’s Largest Energy Saving Experiment”  E.ON , Forsman & Bodenfors, Gothenbur

[youtube]http://www.youtube.com/watch?v=DW7cG2yEV84[/youtube]

“Fakka” , Vodafone, JWT Cairo, Cairo

[youtube]http://www.youtube.com/watch?v=FqV_ZYNqWKw[/youtube]

 

+++ Music Video +++

Gold :

“Bad Motherfucker”  Neft Vodka , Great Guns, London

[youtube]http://www.youtube.com/watch?v=Rgox84KE7iY[/youtube]

“Back To Me”  Joel Compass , Gent and Son, Santa Monica

[youtube]http://www.youtube.com/watch?v=U0r1xfgJfTE[/youtube]

“Back To Me”  Joel Compass , PRETTYBIRD, Culver City

“Cry Like A Ghost”   Passion Pit , PRETTYBIRD, Culver City

[youtube]http://www.youtube.com/watch?v=CdJf4jOG3_8[/youtube]

“Start Again”  Lullaby , Smith and Jones Films, London

[youtube]http://www.youtube.com/watch?v=fpnvX7xRtlE[/youtube]

“Cold Front” Laura Welsh , Gent and Son, Santa Monica

[youtube]http://www.youtube.com/watch?v=TGkJwAGJFi4[/youtube]

 

+++ Of  The Year Awards  +++

Network of the Year: Ogilvy

Agency of the Year:  McCann Melbourne, Melbourne

Design and Package Design Company: serviceplan, Munich

Radio and Audio: Eardrum Australia, Sydney

Music and Sound Design Company: Song Zu

London International Awards 2013 winner